Se Ce opens the first IRO store in Canada bringing the Parisian culture and style to the heart of Montreal’s upscale Westmount neighborhood with a magnificent 1,500 square-foot corner locale.

IRO, was founded by two brothers Laurent and Anik Bitton in 2005. The two brothers took their love of music and channeled it into the world of fashion by combining great craftsmanship, attention to detail, and the finest materials.

IRO has become the destination brand for men’s and women’s ready to wear. Today, the brand has over 15 stores worldwide and is present in some of the most prestigious retailers.

This new space features a contemporary concept with minimalistic and modern touches through graphic lines and raw materials. It represents a mixture of elegance, modernity and sensuality!


4883 Sherbrooke O.
Westmount, QC H3Z 1G9
(514) 303-3444


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